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| Listing agents provide a variety of services that help you sell quicker, at higher prices, and on more favorable terms. Consider the following: |
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Listing agents can establish a listing price for your home - Before putting your home on the market and setting a price it is important to first have an
estimate of your house's value. This can be accomplished by having an experienced real estate
agent provide you with a comparative market analysis. A comparative market analysis is an
analysis that gives an estimated sale price for a property given current market conditions.
You won't want to sell it for anything less than fair market value. On the other hand, by
setting a selling price higher than what you should could be a mistake that results in a home
that doesn't sell. |
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Your listing agent offers professional services - An experienced listing agent is needed because he or she knows the community, has seen
numerous homes for sale, knows local values and has spent years negotiating realty
transactions . When selling your home, your real estate agent can give you up-to-date information
on what is happening in the marketplace and the price, financing, terms and condition of competing
properties. These are key factors in getting your property sold at the best price, quickly and
with minimum hassle. |
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Your listing agent will know when, where and how to advertise your property - A listing agreement typically authorizes your agent to post your home in the Multiple Listing Service (MLS).
Your listing agent markets your property to other real estate agents and the public. In many markets real
estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer.
Your agent distributes information about your property to other real estate agents through a multiple
listing service or other cooperative marketing networks and open houses for agents. The MLS helps your
agent market your home to the widest possible group of potential buyers. |
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Listing agents also market your property through referrals, personal contacts and previous clients - The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of agent contacts through
previous clients, referrals, friends, family and personal contacts. When a property is marketed with the help of your REALTOR®,
you do not have to allow strangers into your home. Your REALTOR® will generally prescreen and accompany qualified prospects
through your property. |
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Listing agents use secure lockboxes to allow other agents the opportunity to show your property - A lockbox is a tiny key-holding safe that can be inconspicuously attached to the front of your property. Any agent who has the
means of accessing the lockbox (e.g., the key or combination) can retrieve the keys to your home, unlock your door and show your
home to prospective buyers even when neither you nor your agent is present. The more people who see the property, the better
chance you'll have of selling it for a favorable price. |
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Current Market Conditions and Analysis - When selling your home, your REALTOR® can give you up-to-date information on what is happening
in your market - including the price, financing, terms and condition of competing properties.
These are key factors in getting your property sold at the best price, quickly and with minimum hassle. |
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World-Wide Marketing - Through internet marketing, multiple listing services, realtor.com, and a network of dedicated
real estate professionas, your listing agent can present your property to more potential buyers
quickly and efficiently. |
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Greater security - Marketing is only a portion of selling your home. When you hire a REALTOR®, potential purchasers
will be screened so you won't have to let total strangers into your house. Unfortunately, there are
those who will pose as potential buyers to gain access to the inside of your home for untoward
reasons. Your REALTOR® will generally prescreen and always accompany qualified prospects
through your property. A listing agent will place a lock box on your house that monitors who
enters your home. This ensures that whoever is entering your home is a legitimate agent with
probably a qualified, interested potential Buyer. This allows the homeowner to feel at ease
about who is entering their home. |
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Assist in evaluating offers - Your REALTOR® can help you objectively evaluate every buyer's proposal and the process
of appraisals, inspections and financing. Between the initial sales agreement and closing,
the required paperwork alone is overwhelming for most sellers. Your REALTOR® is the best
person to objectively help you resolve these issues and move the transaction to closing. |
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Less interuption in your schedule - You do not have to be inconvenienced with showing your own home. Your agent will be available
7 days a week to show your home. |
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Qualified buyers - Using a listing agent assures that your home is shown to qualified Buyers only. Most agents will not
show or represent a Buyer who has not been pre-qualified. Therefore, most Buyers viewing your home
have already been pre-qualified and know ahead of time that your asking price is an amount that they
can afford. |
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Agent networks - You will receive certain marketing skills that only agents can provide. In our area, agents have the ability
to market to over 28,000 other agents/brokers by using First Multiple Listing Service or Georgia Multiple
Listing Service. Your agent will know when and where to market your property. They should provide potential
Buyers with a detailed brochure/flyer and at your request hold an open house. Each agent will have their
own marketing plan that has worked for them in the past. Just make sure their plan lives up to your
expectations. |
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Negotiating assistance - The negotiation process can be very complex when it comes to price, financing, terms, dates, when to
request repairs, etc. Your agent can negotiate on your behalf without compromising your marketing position.
Most indivi duals are not aware that a contract is a legally binding agreement, and if not adhered to
properly by the Buyer or Seller it can send you through a long and costly legal battle. Also, a
contract that is not written properly can allow the buyer to void the sale. Your agent is trained
and knowledgeable of contracts, and has the experience to make sure that the offer presented is in
the best interest of the homeowner. |
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Follow-up with potential buyers - Agents also have the ability to follow-up with other agents that show your home. Typically, agents would
be reluctant to tell a homeowner why their Buyer is not interested in their home, however, they
have no problem telling a third party. |
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Follow through with the transaction - Agents are dedicated to following the entire transaction from the actual day of listing until after the closing,
and that throughout the process every party is abiding by the contract and ensuring everything is being
handled correctly and in a timely manner. |
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Professional Expertise - Agents typically have knowledge in areas that a homeowner might not have such as appraisal issues, surveys,
clue reports, covenants, etc. Agents have experience with these issues and can provide assistance.
It is important that you know prior to listing your home what you will net from the sale.
There are several expenses that Sellers might not be aware of, and your agent has the ability to
provide you with a "Net to Seller" worksheet showing what these expenses are.Agents can
also explain the Settlement Statement to you. A Settle Statement can be very difficult to understand,
and an agent can explain fees and how they are calculated such as points, transfer tax, intangible tax,
proration of taxes and insurances, etc. |
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Pricing and marketing - Agents have the ability to price your home right. They have the tools and resources to research the market
in your area and prepare a Comparative Market Analysis. This analysis will take into consideration any active,
pending, contingency, expired, and sold listings in your area in order to price your home right.
Agents can also advise you how to prepare your home making it ready and presentable to put on the market.
Your agent has experience in this area so be open to their suggestions. An agent can assist you with finding
qualified professionals when it comes time for appraisals, surveys, termite, home inspection, etc.
They typically have pre-screened and have already established relationships with vendors who they trust
to do good, quality work. |
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